It happens to the best of us. Work gets busy, and we let things slip. Or we are too wrapped up in the day-to-day of a campaign to see how it may appear to our audience. Branding inconsistencies can be a big problem. When a brand’s marketing materials and online presence are misaligned, it leads candidates to think that the company is not held to the highest standards. Here are 4 things you should steer clear of to keep your brand on track.



Kelly is the Marketing Director at INSIDE with responsibility for marketing programs and brand management. In addition to being the voice of our company, she is a mother of two and a certified barbecue judge.